How to Turn Your Ebay Customers Into Lifetime Customers

Would you like to increase your Ebay auction sales? In the business world, it’s far easier to sell to an existing customer than it is to go out and recruit a new one. The same holds true in the auction world. A happy Ebay customer will keep your auctions bookmarked so that he can come back and see what you’re offering again and again.

What are the best ways to turn an Ebay buyer into a repeat customer? Here are some suggestions:

1. Always give the customer a little more than is expected.

When you describe your item, underplay the condition rather than making it sound better than it is. The customer will be pleasantly surprised when they receive it and will make it a point to keep you on their radar screen.

2. Include a quick thank you note with the buyer’s purchase.. Have some little cards printed up thanking the buyer for their purchase. Simply sign each one and place it in the package with their auction item. You’ll receive wonderful comments about this practice and it will result in many repeat customers.

3. Give the buyer useful information relating to their purchase.

For example, if he purchases a piece of jewelry, include a sheet on how to care for his jewelry in the package with the item. Make sure your auction I.D. is listed somewhere on the sheet.

4. Consider publishing a monthly email newsletter that keeps

the buyer informed about the items you sell. You can include a link in the newsletter to your current auctions. Be sure to get the buyers permission to be on your mailing list before sending out any correspondence.

5. Ship items fast and respond to all questions in a timely manner.
Show off what good customer service you’re capable of practicing. Impress them so they don’t want to purchase anywhere else.

6. Give your customer the gift of convenience. Offer as

many payment options as possible. Always offer Paypal as this is usually the most convenient payment method for the buyer to use. The simpler you make the auction payment process, the more repeat customers you’ll have.

7. Survey your current customers to find out what they want and then offer them more of it. Try to offer new and exciting auction items relating to your buyer’s interests. They’ll keep coming back for more.

Why not use these ideas to turn your customers into loyal, long term customers? Now that you know the secrets of pleasing your customers, you’ll soon be reaping the rewards in the form of increased Ebay sales.


Sarah Shipley
Taylor's Corner Children's Clothing