Research market trends before setting up your Ebay business. Many sellers begin with a large number and variety of items and soon find that they are very successful at making sales with some things while having difficulty with others. Give yourself some time to see the progress of your sales, making note of what things are hot sellers and what things aren’t moving at all. Do not overstock your inventory until you know which items are generating sales. Hammertap is the BEST tool I have found to research what to sell on eBay. Click on the link below to get your FREE 10 day trial.
Be creative when choosing a name for your Ebay store. The name says a lot to the buyer about what kind of store you have. You want the buyer to remember you and the name itself can sometimes do just that. Make sure it reflects the image you want your store to have.
Take flattering photographs of your inventory. Use proper lighting and be sure that the pictures are not blurry and are flattering. If selling clothing, take pictures of it hung. Better yet, use a manikin to display your clothing.
Choose vibrant colors with your font. A consumer can easily leave your site if your font is too light and illegible.
Be accurate in your descriptions. Honesty is still the best policy.
Check out your competition. Meet or beat his prices, especially on key items.
Know your product. Be prepared to answer any questions that come your way.
Set reasonable shipping and handling charges. Do your homework. Check with the postal service and other couriers to determine shipping costs for your items. Include a few options for shipping fees in your listing.
Ask the opinion of others. Have someone else read your description and give you an honest opinion of whether they would consider buying from you. Ask for suggestions. Accept constructive criticism.
When you find your niche, add stock that complements your inventory. For instance, if you are specializing in vintage Nintendo games, you might also sell vintage Nintendo systems and accessories such as power gloves and price guides. You could also have a few related items on hand, like Nintendo t-shirts, stickers, key chains etc. A buyer interested in vintage Nintendo games would likely be interested in other Nintendo items. A happy buyer is a buyer that is likely to return.
Don’t expect overnight sales success. It will take a while for your site to become known and appreciated.
Always include a personalized note of thanks with your shipment. Be polite and respectful. This may be the one thing that separates you from your competition.
Remember to give yourself time. It takes time to build up clientele and to show a profit. With wise planning and careful researching, you could come up with a very successful venture. Why wait? Today is as good a day as any to start to develop your Ebay business plan.
Sarah Shipley
Taylor's Corner Children's Clothing
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